Welcome to SERUMIZE, where science meets
Simplicity For Results-Driven Skincare
Founded by Elizabeth, a Biochemist and Medical Aesthetician, SERUMIZE was born from a frustration with greenwashed, overpriced, and overcomplicated skincare products that left many consumers overwhelmed. Elizabeth’s journey began in 2016, and by late 2019/early 2020, SERUMIZE was launched to fill a critical gap in the beauty industry: to deliver highly effective skincare without the complexity or high cost. We deliver something different—biocompatible, effective skincare that’s worth every drop.
Our Mission
Simplicity Meets Performance
At SERUMIZE, we believe that achieving happy, healthy skin doesn’t require a 12-step skincare routine. Instead, we focus on streamlined, effective formulations developed by world-class chemists combined with Elizabeth’s deep understanding of skincare. Each product is powered by science-based ingredients to solve real skin concerns simply and efficiently without compromise.
We’ve worked closely with the skincare community from day one. In fact, our pre-launch in 2018 involved surveying over 2,600 skincare enthusiasts, dermatologists, chemists, and aestheticians to understand their biggest pain points. This collaborative approach has shaped the way we formulate our products and how we engage with our customers, empowering them to make informed decisions about their skincare without the marketing noise. Each formula reflects the same philosophy: fewer steps, better results, and no shortcuts when it comes to quality.
The Problem We Set Out to Solve
THE PROBLEM
The skincare market is flooded with “trendy” products and unnecessarily long routines that don’t provide meaningful results. Consumers often face two choices: overhyped "miracle" products that don’t deliver, or prescription-only solutions that are inaccessible for daily use. This leads to confusion, wasted money, and ultimately, disappointment.
The SERUMIZE Solution
We bridge the gap, offering powerful skincare with the efficacy of clinical formulations, but without the complications. Our products offer the performance you crave, without the hassle. Our approach to skincare revolves around education, simplicity, and quality, empowering you to build a routine that’s minimal yet effective. We’re fully committed to helping our customers understand their skin and how to care for it with confidence.
EARTH POSITIVE BUSINESS
We’re proud to have partnered with Greensparks to support our environmental commitments, and our packaging reflects that—sustainable, eco-friendly, and leaving out over 2,000 harmful ingredients following strict EU standards. You won’t find parabens, phthalates, sulfates, or other harmful chemicals in our products.
SERUMIZE
Precision Skin Lives Here
SERUMIZE tells the story of how skincare saves lives; the organ "skin" has always been personal, how you feel about the appearance of "it" boosts your confidence, how your treat "it" can keep you grounded by creating routines, how "it" responds to you can make it a gesture of self-care and a mark of approval. Knowing how serious we take the skin, it's only right that we take a refreshingly precise approach by bridging the gap between prescription and day to day skincare. At SERUMIZE, we know your skin is unique - so we bring you super effective formulas that target your skin concerns and deliver visible results. We set out to bring the market gender neutral products that go skin deep first, and inspire the consumer through education. SERUMIZE isn't just a brand, it's a lifestyle, and it's a feel-good moment for you and your skin. Always SERUMIZE with care, SERUMIZE Together, SERUMIZE to own it.
NO MORE WASTEFUL ROUTINES
What We Can Do For You
We make skincare simple, safe, and smart. Our product range is designed to deliver maximum results with minimal steps, tailored to meet your skin’s needs without the guesswork. Each product is formulated, tested, and refined to ensure it works harmoniously with your skin—and with other SERUMIZE products. We also provide complete transparency with our ingredients. You’ll never have to wonder what’s inside because we believe in educating our customers, not overwhelming them. With SERUMIZE, you’re not just buying a product—you’re investing in your skin.
Our Promise
Trust, Safety, and Transparency
SERUMIZE is cruelty-free, pregnancy-safe, and free from over 1,800 potentially harmful ingredients. Each formula undergoes rigorous testing for stability, compatibility, and microbiological safety, ensuring you receive the best possible product. We follow the highest standards in the beauty industry, exceeding even the European Union’s strict regulations. The name SERUMIZE is rooted in a fact that serums are designed to deliver high concentrations of specific active ingredients to the skin.
A Message From Our Founder
Hi! I’m Liz — beauty advocate, and founder of SERUMIZE SKIN. My passion for skincare began long before SERUMIZE. Starting my first beauty brand, Loola Cosmetics, in university while studying Biochemistry and Molecular Biology, I was driven by a desire to create inclusive, high-quality products. As a medical aesthetician, I’ve spent over 36,000 hours working directly with skincare enthusiasts who share one common goal: healthy, radiant skin.
SERUMIZE represents years of learning and understanding the science behind beauty and skincare. By combining my scientific knowledge with my hands-on experience in aesthetics, I’ve created a brand that meets the needs of today’s consumer—one that is both results-oriented and mindful of the complexities of modern skincare. With every formula, I aim to simplify skincare routines and offer high-performance solutions.
Thank you for trusting us with your skin. Welcome to the SERUMIZE journey—where less is more, and science drives every drop.
